What maintenance actually is (and what rot looks like)
A website is not a purchase; it is a vehicle - and vehicles need servicing. Website maintenance covers the unglamorous work that keeps a site earning: security updates before hackers find the holes, backups before you need them, speed tuning as content grows, broken-link and form checks, SSL renewals, and small content changes (prices, photos, staff) done promptly instead of "when the web guy answers". Skip it and sites rot quietly - slower each month, sliding down Google, until one day the contact form has been broken for six weeks and nobody knew.
DIY vs a care plan - the honest comparison
Two honest options. Do it yourself if you have the time and a checklist: monthly updates, weekly backups, a quarterly speed test on a real phone (free checker here), and testing every form. Or put it on a plan: our Hosting & Care runs from J$6,500/month - hosting on our own hardened servers, backups, security, monitoring and small monthly changes included - with Software Care from J$8,500/month for booking systems and custom software. Smart websites need dramatically less babysitting than typical page-builder sites (fewer moving parts to break - see why they are harder to hack), which is exactly why we can include care so affordably.
The math that settles it
The math that settles it: one hack cleanup, one lost week of a broken booking form, or one Google penalty from a slow site each cost multiples of a year of care. Maintenance is not an expense on top of your website - it is what keeps the website an asset instead of a liability. See what your setup needs in the price calculator, or start with the Smart Audit and we will tell you honestly what your current site is missing.
Ready to be found? Our Monthly SEO & Growth plan does all of this for you, every month — explained in plain English.